Winning Public Policy Strategies in a Changing Political Environment

A New Perspective on Developing Winning Public Policy Strategies: Assessing the Political
Feasibility of Winning
Ron Gibbs, adjunct professor, Harris School

Key Discussion Topics:

• Assessing your power base
• Policy implementing strategies: what will
  work best?
• New era of communication strategies: effectively utilizing social media
• Case study references: Health Care Reform, Hunger in America, Utility Rates Increases, Veterans Affairs, FedEx vs. UPS, Farm Bill Reform and others.
• Evaluating risk and opportunity
• Winning in the endgame

Energy Policy in America's Volatile Political Environment
Panelists:
Dr. Robert Rosner, Director, Harris Energy Policy
Institute; Distinguished Professor at the Enrico Fermi
Institute at the University of Chicago; and Former
Director of Argonne National Lab

Howard Learner, Executive Director, Environmental
Law & Policy Center

Dave Lundy, President, Aileron Communications, Inc.

Key Discussion Topics:

• The future of nuclear energy policy and renewable energy in America
• Current trends in environmental protection while addressing the need for federal
  support of cutting edge renewable energy programs
• Advocacy and communications strategies
  for state and national campaigns with a
  focus on clean energy issues

Rich Mintz, VP of Strategy, Blue State Digital

Respondent:
James O'Shea, Chicago News Cooperative

Social Media and Traditional Media: Avoiding
Traps and Developing a Winning Communications
Strategy

Panelists:
Ashley Manchemi, Public Affairs Council, Washington, D.C.

Robert Rowley, Former Editorial Board Member and National Editor, Chicago Tribune; Director, Government and Communications, Elmhurst College

Chris Robling, Jayne Thompson Public Relations & Communications and radio/T.V. public affair
commentator

Key Discussion Topics:

• Research and case studies for online social media strategies and public affairs campaigns.
• Communicating to a 21st Century Audience

Respondent:
James O'Shea, Chicago News Cooperative

The Changing Political Environment Nationally and Statewide: How to Adapt Your Policy Strategies
and Tactics To Win?

Panelists:
Rikki Amos, Public Affairs Council, Washington, D.C.

Steve Schlickman, Former Executive Director, Chicago Metro Regional Transit Authority; Director, Urban Transportation Center, University of Illinois-Chicago

Greg Goldner, Chief Executive Officer, Resolute Consulting

Key Discussion Topics:

• Assessing the political environment in D.C. and the impact on crafting viable public affairs and advocacy campaigns.

Summary Discussion and Major Takeaways
Ron Gibbs, adjunct professor, Harris School

Key Discussion Topics:

• Framework for conducting your own organizational self-assessment
• Closing comments and questions